FEATURE: Unlock Jack's Safe And Win Some Nice Cold Hard Cash

As the story goes, Jack arrived at work early one morning and tried to open the safe in his office. Thing is, he couldn’t recall the combination. In his frustration, he gave that safe a good, solid kick. The blow broke his toe and infection set in, leading to the blood poisoning that would take his life in 1911. He left us all a valuable lesson: Don’t go to work early.

Poor old Jack's misfortune is fortunately turned into a great opportunity to win yourself some nice cold hard cash!

To help celebrate Jack Daniel’s birthday Jack Daniel’s drinkers now have the chance to unlock 'Jack’s Safe' and discover the secret location of six lucky $5,000 Jack Daniel’s cash prizes.

There will be a $5,000 cash prize seeded out into the market every two weeks, commencing 8th August. All consumers need to do is simply log onto www.facebook.com/jackdanielsnz where the team at Jack Daniel's will be revealing pieces of a picture everyday to unveil the secret location of the cash prize.

PLUS! $5,000 messages could be placed on any full strength Jack Daniel’s necktag or any Jack Daniel’s RTD’s in that location. Note: the RTD’s will not be marked on the outside of the pack.

All up a total of $76,000 worth of cash prizes to be won including; 6 x $5,000, 50 x $100, 100 x $50, 500 x $20 and 2600 x $10 prize packs.

HOW TO ENTER:
1. Your bottle of Jack Daniel’s full strength 500ml, 700ml, 1L will carry a neck tag which has a scratch panel to reveal whether you are an instant winner or your selected Jack Daniel’s RTD will hold a promotional ticket to notify if you are an instant winner.
2. The promotion opens at 12.01am on 1st August 2011 and closes at 11.59pm on 30th October 2011.
3. If you are an instant winner to redeem your prize, simply ring the free phone number 0508 276 556 and follow the Promoter’s instructions.  All prizes must be claimed by 5pm on Monday 21st November 2011. Allow 28 days for the transfer of each prize.
4. The lucky $5,000 products will be seeded every fortnight, commencing 8th August, into the chosen stores for the public to find.

For full terms and conditions please visit www.facebook.com/jackdanielsnz

Your friends at Jack Daniel’s and Rip It Up remind you to drink responsibly.