NEWS: Big Day Out Announce Co-op w/ Lollapalooza & Austin City Limits Promoters

Big Day Out Festival is pleased to announce their new partnership with C3 Presents, promoters of Lollapalooza and Austin City Limits Music Festival.

Big Day Out and C3 will collaborate in the continued growth and expansion of the Big Day Out Festival in Australia & New Zealand with the union of talent development, creative execution and production, commercial excellence and innovation to expand on what a global music business can achieve. 

C3 Presents, with its rapid expansion of festivals and touring activity in the South American market, along with its depth of relationships with artists and audiences in the US, will work with Big Day Out to focus particular attention on what their Trans-Pacific relationship can offer to increase opportunities for Australian, New Zealand and international artists across the Northern and Southern Hemispheres.

“I am really happy to be able to announce this new partnership. I could not have found more creatively sympathetic, commercially dynamic and like-minded partners than the guys at C3. We remain a locally passionate music business but can revel and excel in what this new global relationship and its combined wealth of knowledge and experience can bring for Australian and New Zealand audiences and Australian, New Zealand and international artists,” says Ken West, Big Day Out founder.

“C3 is thrilled to be entering this creative partnership with Big Day Out and are honored to become a part of the outstanding 20 year legacy that the festival has created,” says C3 Presents Partner, Charlie Walker.

C3 Presents is the force behind two of the U.S.’s top music festivals - Austin City Limits Music Festival and Lollapalooza, including the festivals recent expansion to Latin America.

Every year, each of these festivals attracts more than 200,000 people over a three-day weekend and is staged in beloved greenspaces in the urban heart of its host city. In addition, C3’s award-winning talent division books and promotes more than 1,000 concerts in arenas, theaters, casinos, and clubs across the US and books major artist tours.